Social Media, a journey into the unknown

11 followers on Youtube.

“Do we really have a Youtube channel?”

“And why do we only have 11 followers?”

The reactions speak for themselves: we weren’t quite up to date with what JIDOKA was doing on social media. Needless to say, it immediately became clear why our Office Assistant and HR Officer organised this SIG session.

The main questions of this session were simple:

  • How do we create more visibility for JIDOKA?
  • What do we want to achieve with our social media?
  • What do we want to post on social media?
  • Why do we want to use social media?

These questions should be asked by every company that wants to use social media. So that’s exactly what we did.

How do we create more visibility for JIDOKA?

This was probably the easiest question. To generate more visibility, we will set up a social media calendar so we can regularly post new stuff or share items that we find interesting. We will also call upon the JIDOKA employees to come up with ideas for posts and we’ll focus on creating content that sparks our audience’s interest. But then, what is interesting content? We’ll talk more about this later on in this post.

What do we want to achieve with our social media?

In a nutshell: we want to show the world what JIDOKA is, what we stand for and how we work.

What do we want to post on social media?

This was the most important question. We want to create visibility with frequent and interesting posts and create a community of people with an interest in IT. But how do we do this?

What is the JIDOKA way of dealing with social media? If we want to answer this question, we first have to ask ourselves: what is the core of JIDOKA? What image of JIDOKA do we want to put forward? What is it that we particularly like about JIDOKA?

JIDOKA is essentially a group of friends, who together try to find solutions for the problems our customers are facing. We do this by talking to our customers and to each other and by gathering knowledge, which we share with each other on knowledge nights and SIG sessions. 

So, that’s also what we’ll do on social media: we will share the problems we encounter and the solutions we find. We will share articles that have helped us move forward or that have made us think about and improve the way we work. JIDOKA on social media will be a mirror of the real JIDOKA: a place where like-minded people come together to talk about what they love.

Why do we want to use social media?

We want to share the life of a JIDOKAN with the world and create a community of like-minded people who are interested in IT and in our services. This might entail potential new co-workers, people in the IT business with whom we can share our experiences, old and new customers, suppliers and basically anyone with a passion for IT.

A short aftermovie on the SIG to close this blog