NPS for 2022

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9 January 2023

JIDOKA

Despite a very turbulent year, we are happy and proud to announce that we have achieved an NPS score of 88 for the year 2021-2022! Another improvement on last year, in which we achieved an NPS score of 84. We would therefore like to thank every employee, partner and customer who contributed to this great score!

What is NPS?

Net Promoter Score, also known as NPS, measures customer experience and predicts a company’s growth. This proven measure has completely transformed the business world. It is now the most important metric worldwide to measure customer experience.

How is NPS calculated?

Customers with a score of 9 to 10 are called ‘Promoters’. These customers are considered to exhibit “more valuable” behaviour. Examples include: making more purchases, showing more loyalty and recommending the company in question to others. Customers with a score of 0 to 6 are referred to as ‘Detractors’. These customers are considered less likely to exhibit these valuable behaviours. Responses of 7 and 8 are labelled ‘Neutrals’. Their behaviour thus falls between the Promoters and Detractors.

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